How to Get More Family Law Clients?

One of the best ways to increase your family law clients is to create a comprehensive services page on your website. When people are in need of a lawyer, they often do not know where to find one, so it makes sense to provide them with as much information as possible on your services page. By doing this, you will increase your organic search engine ranking and increase your chances of getting more clients. 

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Direct mail 

Direct mail is one of the most effective methods for family law firms to generate new business. Its effectiveness is enhanced by the fact that it can target a particular demographic, such as age, gender, and marital status. In addition, it is a proven way to remind existing clients of the services you provide. 

The best way to create a direct mail campaign is to design oversized envelopes that can include business cards and testimonials. In addition, you can include a QR code that can lead your potential clients to your website or other additional information about your firm. A QR code solution, such as Beaconstac’s, can allow you to track response rates and create dynamic QR codes for online retargeting. 

Email marketing 

Marketing your family law practice should be both personal and professional. Clients want to build a connection with the attorney who will help them through a difficult time. It’s important to establish trust with clients by answering common questions and making sure your site is optimized for the web. This way, people will find you easier to find and more likely to hire you. 

One of the best ways to distinguish yourself from your competitors is to offer free resources and ebooks. Potential clients like to get access to helpful information before making a decision, and providing them with guides, ebooks, and other resources can help them make the best decisions. You can offer free resources in exchange for potential client’s email addresses, and nurture these leads over time. You should also use Google, the most popular search engine in the world, to reach out to potential clients. 

Co-marketing 

If you’re looking for more clients, you should consider co-marketing with other law firms to increase your exposure and client base. You can advertise on Google AdWords by using targeted keywords. This type of advertising will help your firm reach a larger audience and attract potential clients quickly. When marketing your law firm online, make sure to target specific terms related to family law. These terms tend to be less expensive than those related to other practice areas. 

Another effective way to increase exposure is by participating in local sponsorships. Not only will you be able to increase your visibility in your local area, but you will also have the chance to showcase your expertise. Sponsoring events in your community can show potential clients that you care about the community. If your law firm has an excellent reputation and is well-known within the area, people will be more likely to be aware of your services.